![]() Only problem is, the Grand Marquis is viewed as a grannymobile. It can outcarry, outrun and outcruise most comparable cars in the $25,000-to-$30,000 category, and that includes the Toyota Avalon. This is a wonderful car, and the most sedan for the money. The relocation is supposed to help Lincoln-Mercury’s designers think young, create young, and snare more of those 20- and 30-somethings who are feeder wallets for future profits.īut here’s hoping that Ford doesn’t go too far in its quest for bucks, and that it can avoid drastic measures, such as scrapping the full-size Grand Marquis sedan. The company, as a result, recently moved the division from Michigan to another world, California, where the worship of youth is religion. The division’s car sales are dragging, often being pulled along by incentives, such as the $1,000 giveback attached to this week’s test car, the Mercury Grand Marquis.įord believes the problem is Lincoln-Mercury’s relative lack of attractiveness to the young and the restless. Were it not for sport-utility vehicles such as the Mercury Mountaineer and the Lincoln Navigator, the Lincoln-Mercury group would be in the dumps. ![]() What’s happening at Ford Motor Co.’s Lincoln-Mercury division is a case in point. ![]() Kissing up to younger buyers has become an obsession in the auto industry. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |